For NS Denture Clinics in Nottingham, four changes took the website from page three of Google to position 2 for local searches and lifted new patient enquiries from about 4 to 19 a month in eight weeks: a full redesign, local SEO, a one-tap mobile booking flow and a layout built around a single goal, getting a visitor to enquire. This post walks through each change and what a dental clinic can take from it.
By Reyaz Alam. Last updated October 12, 2026.
What was wrong with the clinic’s website?
NS Denture Clinics had the clinical reputation, but the website did not reflect it. The old site was slow, hard to navigate and built before mobile-first design was the norm. On a phone, the mobile load time was around 8 seconds, which is long enough for most visitors to give up. The site sat on page three of Google for local searches, and patients on their phones had no easy way to book. The result was around four enquiries a month, well below what the practice could handle.
What changed, and what was the result?
| Measure | Before | After |
|---|---|---|
| Mobile load time | 8 seconds | 1.4 seconds |
| Google ranking (local) | Page 3 | Position 2 |
| Online booking | Not available | One tap on mobile |
| New patient enquiries per month | 4 | 19 |
These are the figures reported on the NS Denture case study. The ranking is for the local searches targeted in the project, not for every search. The enquiry numbers are monthly counts, and I cannot say how many enquiries became paying patients.
Which four changes did the work?
- A full website redesign. A modern, clean layout built to guide visitors toward booking instead of letting them get lost.
- Local SEO. The site was optimised for the searches Nottingham patients actually make, which moved it from page three to position 2.
- An online booking system. A one-tap mobile booking flow, so an interested patient can act the moment they land.
- Conversion-focused design. Every page was structured around a single job: turning a visitor into an enquiry.
What can another dental clinic take from this?
These are general lessons, not guarantees. Check each against your own site.
- Test your site on a phone. Most patients look for a dentist on their phone. If a page is slow or hard to use there, it loses people before they read a word.
- Make booking one step. If a patient has to hunt for a phone number or a form, some will not bother.
- Target the searches patients make. Pages about the specific treatments you offer and the area you serve give Google something clear to match.
- Give every page one job. A page that asks for one action is easier to act on than one that asks for five.
- Keep your Google Business Profile complete and consistent with the website.
Frequently asked questions
How long did the NS Denture results take?
The change from about 4 to 19 new patient enquiries a month happened in eight weeks after the website rebuild. Other clinics will see different timelines.
Does a faster website help a dental clinic get patients?
It helps, because visitors on a phone often leave a slow page before it loads. At NS Denture the mobile load time went from 8 seconds to 1.4 seconds, alongside the other changes, so I cannot credit speed alone.
Do dental clinics need online booking?
It makes acting easy for a patient who is ready to book. At NS Denture, a one-tap mobile booking flow replaced having no online booking at all.
Can you guarantee a page-one ranking for my clinic?
No. Nobody can honestly guarantee a ranking. I can show what worked on a real project and tell you what I would fix first on yours.
Want to see what this could look like for your practice? Book a free 20-minute call or read more case studies.
Keep reading
- What a Business Profile did for two local businesses
- Local SEO checklist for small businesses: 15 steps
Want more enquiries and bookings from your website? Book a free call and we can look at what is holding your site back.