From 4 to 19 new patient enquiries a month
NS Denture Clinics, Nottingham — how a full website rebuild turned a quiet site into a steady source of new patients in eight weeks.
NS Denture Clinics in Nottingham had the clinical reputation, but their website was not reflecting it. Pages loaded slowly, the site sat on page three of Google for local searches, and patients on their phones had no easy way to book. The result was a trickle of enquiries — around four a month — well below what the practice could handle.
An outdated site that hid a good practice
The old website was slow, hard to navigate, and built before mobile-first was the norm. On a modern phone connection an eight-second load is enough for most visitors to give up before the page even appears. Add a page-three ranking and no mobile booking, and the site was leaking would-be patients at every step.
Three fixes, measured
What I did
Full website redesign
A modern, clean layout built to guide visitors toward booking rather than getting lost.
Local SEO
Optimised the site to rank for the searches Nottingham patients actually make — moving from page three to position #2.
Online booking system
A one-tap mobile booking flow, so an interested patient can act the moment they land.
Conversion-focused design
Every page structured around a single job: turning a visitor into an enquiry.
From 4 to 19 new patient enquiries a month — in just eight weeks. More visibility, more trust, more patients.
Is your practice’s website working as hard as you are?
If your dental clinic’s site is not actively bringing you patients, this is what fixing it looks like. Let’s talk about yours.