Get found when people ask AI, not just Google
More people are asking ChatGPT, Perplexity and Google’s AI Overviews for recommendations instead of typing a search and clicking through ten blue links. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are about making sure your business is the one those systems actually cite.
This is a genuinely new field. Nobody, anywhere, has years of proven GEO results, because the AI search engines themselves are only a couple of years old. I won’t pretend otherwise. What I can offer is the same technical discipline that has always underpinned good SEO, applied specifically to how AI systems actually read and cite a page.
This site is itself the proof of work: every page ships structured data (JSON-LD schema), clean semantic HTML, and clear, directly-stated facts, exactly the practices below.
Not sure where to start with GEO and AEO?
Structured data (schema markup)
JSON-LD schema for your business, services, reviews and FAQs so AI systems can read exactly who you are and what you offer, not just infer it from prose.
Clean, semantic HTML
Proper heading structure and markup instead of the div-heavy output most page builders produce. AI crawlers, like search crawlers, parse clean structure far more reliably.
Direct, quotable answers
Content written so a specific question has a specific, extractable answer on the page, not buried three paragraphs into marketing copy.
GEO vs AEO explained.FAQ schema
Real questions and answers marked up so they can be pulled directly into an AI-generated response, with attribution back to you.
Speed and crawlability
A fast, cleanly-structured site is easier for every crawler, human and AI alike, to actually reach and read in the first place.
Generative Engine Optimization (GEO) means making your business easy for AI systems such as ChatGPT, Perplexity and Google AI Overviews to find, understand and cite when they answer a question.
Answer Engine Optimization (AEO) means writing and structuring pages so a specific question has a short, direct answer that search engines and AI assistants can pull out and show, with a link back to you.
SEO aims to rank a page in a list of results. GEO aims to get your business named and cited inside an AI-written answer. They share foundations: crawlable pages, clear structure, structured data and trustworthy content.
No, and nobody honestly can, because AI answers change between prompts and between days. I improve what is in your control: clear facts, structured data, crawler access and quotable answers.
Typically structured data (JSON-LD) for your business, services and FAQs, a clean heading structure, answer-first paragraphs under question headings, and checks that search and AI crawlers can reach your pages.
That is your decision. I check that the crawlers you want to allow, such as OAI-SearchBot and PerplexityBot, can reach your site, and that your robots.txt and CDN settings match what you decided.
GEO and AI search optimization is included in the Build + Local SEO plan, which starts at $4,500. Stand-alone work is quoted as a fixed number after a 20-minute call.