Seven practices, seven front doors

Karma Legal Professional Corporation, Vaughan/Concord, Ontario — a multi-practice law firm that needed its site to work like seven different firms sharing one roof, not one generic services page.

Someone searching for a custody lawyer and someone searching for help with a commercial lease share almost nothing except a postcode. Karma Legal needed a site that treated each of its seven practice areas as its own destination, with its own language and its own audience, rather than one page trying to speak to everyone at once.

Each practice area got its own dedicated page rather than a shared services list. Family law alone covers eighteen distinct matter types, so that page is structured as its own mini-directory. The build includes a client portal, a resources section, individual attorney profiles for the team, and a testimonial section pulling in real Google reviews. The firm accepts Legal Aid Certificates, so that is called out clearly rather than buried in a FAQ.

This one is newer than my other case studies, and I want to be straightforward about that: the site is live and the structure is built for search, but it has not had time to rank yet. What I would do next is the same local SEO work I have done for other clients, tightening page titles and descriptions for each practice area and building the citations and backlinks a multi-practice firm needs to show up for Vaughan-area legal searches.