CASE STUDY: AUTOMOTIVE LOCKSMITH, CANADA

An Edmonton car key website built to turn searches into calls

Edmonton Car Key is a 24/7 automotive locksmith in Edmonton, Alberta, offering emergency lockouts, key replacement, fob programming and remote starter installation, at its shop or by travelling to the customer. The project combined website design and development, SEO and Google Business Profile optimization, with one goal: make it easy for people searching for a car key in Edmonton to find the business, call and book.

Visit edmontoncarkey.ca

INDUSTRY
Automotive locksmith
PROJECT TYPE
Website, SEO and Google Business Profile
LOCATION
Edmonton, Alberta, Canada
MY ROLE
Web design, SEO and Google Business Profile
Edmonton Car Key website homepage

The Edmonton Car Key homepage.

THE CHALLENGE

Reaching drivers at the moment they need help

Car key searches are urgent. Someone locked out of their vehicle, or holding a dead fob on a freezing morning, searches on their phone, looks at the first few results and calls the one that looks close and trustworthy. Showing up in Google Search and Google Maps, and making the next step obvious, often decides who gets the job.

The business needed:

  • A professional, fast website that explains each service and its pricing clearly
  • A strong presence in Google Search and Google Maps for car key searches in Edmonton
  • A simple way for customers to call, request a quote or book, especially on a phone
MY APPROACH

One online presence, built to work together

Website design and development. A mobile-friendly website with a call button and quote request always within reach, a vehicle key finder (year, make and model) so customers can see compatible keys and starters, an online shop for keys, fobs and remote starters with upfront starting prices, and clear sections for every service.

SEO and local SEO. A site structure and content built around the searches customers actually make: car key replacement, key fob programming, car lockouts and remote starters in Edmonton. Service area coverage for Edmonton, St. Albert, Sherwood Park, Spruce Grove, Leduc, Fort Saskatchewan and Beaumont, and an FAQ that answers the questions people ask before they call.

Google Business Profile optimization. The Google Business Profile is often the first thing a customer sees, so it was optimized to be complete and consistent with the website: services, hours, phone number and website link, with the profile marked open 24 hours.

Trust and conversion. The things a worried customer looks for are placed up front: 24/7 availability, a 20 to 30 minute response time, warranty terms and upfront pricing before any work begins.

RESULTS: GOOGLE BUSINESS PROFILE

4,046 Business Profile interactions from May to October 2026

Google Business Profile performance, May to October 2026:

  • 1,874 calls
  • 1,139 direction requests
  • 988 website clicks

Customers called the business 1,874 times straight from Google and asked for directions 1,139 times. The profile holds a 4.6 rating from 115 Google reviews. Since the new website went live, the owner has also received booking requests by email daily. October is a partial month in this period.

WHAT WAS DELIVERED

Five parts, one online presence

01

Website design and development

Mobile-friendly design with a clear section for every service and call, quote and booking options on every screen.

02

SEO and local SEO

Page structure, service and location targeting, search-friendly content and an FAQ, built around how Edmonton drivers search for car keys.

03

Google Business Profile optimization

Business details, services and links kept complete and consistent with the website, so Google Maps and Search tell the same story.

04

Key finder and online shop

A vehicle key finder and a shop for keys, fobs and remote starters, with upfront starting prices so customers know the cost before they call.

05

Conversion-focused structure

Response time, warranty, service areas and a call button arranged for a customer who needs help quickly, on any device.

RESULT

A website and a Google presence that bring in calls

Before

  • Needed a professional website to win car key searches in Edmonton
  • Needed a stronger presence in Google Maps and Search

After

  • Professional, mobile-friendly website with a key finder, shop and quote request
  • SEO foundation covering Edmonton and the surrounding cities
  • Google Business Profile optimized, with a 4.6 rating from 115 reviews
  • Visibility in the Google local map results for Edmonton car key searches
  • Booking requests arriving by email daily

Edmonton Car Key now has a connected setup made up of the website, Google Search, Google Maps and local SEO. The figures on this page are as reported by Google Business Profile for the period shown. They describe customer actions on Google, not guaranteed revenue.

Website design
Local SEO
Online shop
Google Business Profile
Mobile optimization

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